情报杂志Issue(11)：74-78,5.DOI:10.3969/j.issn.1002-1965.2015.11.014
微信平台下企业竞争情报搜集策略研究
On the Searching Strategy of Enterprise Competitive Intelligence on Wechat Platform
杨彭1
作者信息
- 1. 南京大学信息管理学院 南京 210023
- 折叠
摘要
Abstract
With its unique information layout architecture and the rich functions of information exchanging, Wechat has successfully accu-mulated plenty of fans rapidly within just five years from 2011 to 2015, including a large number of enterprises and commercial institu-tions, which made Wechat a new cosset in the age of mobile Internet. Wechat has gradually developed into an important information source of enterprise competitive intelligence. We constructed the searching framework of enterprise competitive intelligence on Wechat plat-form and proposed two practical strategies for enterprises to further promote their competitive intelligence collection work and better assist their strategic decision-making with example verification:one is real-time monitoring of the Wechat public number of competitors, the other is active searching based on the Wechat mobile search platform and Sogou Wechat public search platform.关键词
企业/微信/竞争情报/情报搜集/信息分析Key words
enterprise/Wechat/competitive intelligence/information collection/information analysis分类
社会科学引用本文复制引用
杨彭..微信平台下企业竞争情报搜集策略研究[J].情报杂志,2015,(11):74-78,5.
