中国石油大学学报（社会科学版）Issue(5)：81-86,6.DOI:10.13216/j.cnki.upcjess.2015.05.0015
山东省孙子文化品牌建设的基本思路
The Basic Ideas of Sun Tzu Culture Brand Construction in Shandong Province
摘要
Abstract
The brand of Sun Tzu culture is an important component of Qilu culture.The basic ideas of Sun Tzu culture brand construction in Shandong Province are:defining the basic orientation of the Sun Tzu culture brand based on digging connotation of Sun Tzu culture;enriching the carrier of Sun Tzu culture brand based on turning Sun Tzu cultural resources into cultural products and service;building a whole brand system of Sun Tzu culture through specific sub brand construction based on the integration of Sun Tzu cultural resources;building different types of Sun Tzu cultural exchange platform based on using modern media technology so as to promote the effective communication and maintenance of Sun Tzu culture brand.关键词
山东省/孙子文化/品牌建设/思路Key words
Shandong Province/Sun Tzu culture/brand construction/basic idea分类
社会科学引用本文复制引用
姚振文..山东省孙子文化品牌建设的基本思路[J].中国石油大学学报（社会科学版）,2015,(5):81-86,6.基金项目
山东省社会科学规划研究项目 （）
