计算机技术与发展Issue(3)：203-207,5.DOI:10.3969/j.issn.1673-629X.2013.03.051
基于数据仓库技术的银行ACRM系统设计与实现
Design and Implementation of ACRM System for Bank Based on Data Warehouse Technology
摘要
Abstract
Establishing the service system takes the customer as the center has important significance for the bank to maintain customer re-sources,strive for new customers,explore potential customers and enhance market competitiveness. The introduction of ACRM is to build the service platform for bank,can integrate customer resource efficiently. It brings forward a solution for ACRM based on data warehouse and data mining technologies,build a standard data warehouse system better,discuss the architecture and implementation of the system in detail,establish related tables and technology parameters according to customer relation. On the basis of data warehouse,apply the data mining into knowledge discovery in database.关键词
客户关系管理系统/数据仓库/数据挖掘/支持向量机Key words
ACRM/data warehouse/data mining/support vector machine分类
信息技术与安全科学引用本文复制引用
王萍萍,王翰虎..基于数据仓库技术的银行ACRM系统设计与实现[J].计算机技术与发展,2013,(3):203-207,5.基金项目
贵州省自然科学基金(贵阳市2010年工业科技攻关项目([2010]筑科工合同字第28号)) （贵阳市2010年工业科技攻关项目([2010]筑科工合同字第28号）
贵州大学2011年研究生创新基金资助项目(校研理工[2011039]) （校研理工[2011039]）
