计算机技术与发展Issue(5)：202-205,4.DOI:10.3969/j.issn.1673-629X.2013.05.052
网购中卖家动态信用评价模型的研究与分析
Research and Analysis of Seller’s Dynamic Credit Evaluation Model in Online Shopping
摘要
Abstract
With the rapid development of E-Commerce,existing credit evaluation system has not well reflected the seller’s feedback. For the weakness of the seller credit evaluation system in online shopping,propose a new dynamic credit evaluation model-DCE model,based on AHP. The final result of the model is generating the value of dynamic credit evaluation for the seller,that is to say,user’s satisfaction. On this basis,also creat a mathematical formula. Simulation results show that DCE model can accurately draw the seller credit evaluation value. For the actual evaluation system of online shopping,it has a certain significance.关键词
电子商务/C2C/动态信用评价模型/信用评价Key words
E-Commerce/C2C/DCE model/credit evaluation分类
信息技术与安全科学引用本文复制引用
丁淑娟,李晓丽..网购中卖家动态信用评价模型的研究与分析[J].计算机技术与发展,2013,(5):202-205,4.基金项目
国家自然科学基金青年科学基金资助项目(61003268) （61003268）
江苏省现代教育技术研究课题(2010-R-16884) （2010-R-16884）
