运用服务质量感知和差距分析模型探析中医科普的持续改进OA
CONTINUOUS IMPROVEMENT OF SCIENCE OF TCM--COMBINED WITH THE USE AND QUALITY OF SERVICE PERCEIVED GAP ANALYSIS MODEL
笔者以中医健康科普作为一种社会服务，从理论的视角，运用服务质量决定因素模型和差距分析原理探析科普服务的持续改进。通过模型与逻辑推理，抓准中医科普服务现状的痛处及其五大因素表现，探寻科普服务传递过程中五个认识间差距。通过缩小差距，形成有目的系统地提升中医科普服务质量。最后，以广东省中医院的自身经验，梳理总结出中医健康科普对和谐医患具有正向积极效用。
This paper takes the Traditional Chinese Medicine health population science as a social service . From the theoretical perspective .There's a clue that using the models of Perceived Service Quality , Determinants of Quality of Service , 5 Gaps Mode to find out the invisible zone of the continuous improvement of TCM populational sci -ence services.With the further analysis , this zone refers to the 5 gaps of the recognition differential .By minimizing the rec…查看全部>>
卢悦明
广东省中医院 广东广州 510120
中医科普感知服务质量服务质量决定因素差距分析和谐医患
TCM science popularizationPerceived service qualityDeterminants of quality of service5 Gaps ModeHarmonious Relationship of doctor -patient
《现代医院》 2015 (10)
85-87,3
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