摘要
Abstract
Asymmetric information and deficiency of market information guiding for the agricultural producers are major causes of agricultural market prices fluctuation. The author surveyed fifty livestock production enterprises and one hundred vegetable producers in Beijing, adopting key survey method, around the central issues such as concern degree, capturing channel and application of market information by the agricultural producers, and concluded that agricultural producers needed more market information, and price information of agricultural products was the focus, agricultural producers captured information from pluralistic channels, there was an urgent need for personalized market information service, and so on. Finally, on the basis of survey research, the author proposed some proposals on constructing real-time trading system, cultivating professional services organizations, clearing the status and role of government, and so on.关键词
农产品/市场信息/应用/需求/调研分析Key words
agricultural products/market information/application/demand/research and analysis
