摘要
Abstract
Tobacco belongs to national monopoly. Tobacco production and allocation are strictly controlled by the state, and its circulation is limited to the tobacco industry and commercial enterprises sternly. At present, the State Tobacco Monopoly Administration changed the production organization and circulation management mode, which were given priority to the administrative plan, in order to form a new pattern of production and supply oriented towards the demand of industrial enterprise cigarette brand. In recent years, the layout of tobacco production has been largely adjusted, the industry in the areas, which ecological conditions were suitable for producing tobacco and the demand and trade market are more perfect, have transferred into tobacco planting industry, generally formed a process of tobacco transferring from north to south. Thus in the new situation successful marketing is very important for Henan in virtue of her long tobacco planting history. According to the key facts about tobacco industry and marketing of Henan province, the authors put forward some countermeasures for tobacco marketing.关键词
烟叶/市场需求/营销现状/对策Key words
tobacco/market demand/marketing situation/countermeasure
