湖北文理学院学报2015，Vol.36Issue(11)：46-49,4.
宁德市农产品电子商务发展探析
Development of E-Commerce of Agricultural Products in Ningde City
摘要
Abstract
This study respectively analyzes the agricultural e-commerce business and the sales situation of agricultural products within Ningde in Tmall, Taobao and 1688 which take highest market share in B2C, C2C and B2B area. Results show that agricultural electronic commerce in Ningde City has certain achievements, but still need to be improved. It's imperative to enhance the market guide and to deal with the size, industrialization, standardization and branding of the agricultural products of e-commerce. We should develop a wise agriculture, more finely processed agricultural products, the e-commerce of leisure agriculture, cold-chain logistics and express delivery.关键词
宁德/农产品电子商务/电商平台Key words
Ningde City/E-commerce of agricultural products/E-business platform分类
管理科学引用本文复制引用
徐贵登,魏远竹..宁德市农产品电子商务发展探析[J].湖北文理学院学报,2015,36(11):46-49,4.基金项目
宁德师范学院服务宁德项目(2013F47) （2013F47）
宁德师范学院高校科研创新团队项目(2013T13) （2013T13）
2015年宁德市社科研究专项课题(A7) （A7）
