科技广场Issue(10)：154-157,4.
电子商务对生产企业营销渠道变革的影响
Influence of Electronic Commerce on the Change of Marketing Channel in Manufacturing Enterprises
摘要
Abstract
The development of electronic commerce in China is in less than twenty years, but many of the tra-ditional industries have a huge change, notably in the marketing channels. This article, by taking the concept and category of the channels as the breakthrough point, analyzes the changes to traditional marketing channel members and the emerging channels in the electronic commerce environment. The paper then explores the responding mea-sures of enterprises for marketing channel changes in the era of electronic commerce.关键词
电子商务/生产企业/营销渠道Key words
Electronic Business/Manufacturing Enterprise/Marketing Channel分类
管理科学引用本文复制引用
李淑珍..电子商务对生产企业营销渠道变革的影响[J].科技广场,2015,(10):154-157,4.基金项目
江西省高校人文社科青年基金项目"电商环境下品牌制造商多渠道冲突协调与整合管理研究" （）
