湖北汽车工业学院学报2015，Vol.29Issue(4)：76-80,5.DOI:10.3969/j.issn.1008-5483.2015.04.018
"互联网+"互动式汽车营销模式研究
Research of"Internet Plus"Interactive Automobile Marketing Mode
摘要
Abstract
"Internet Plus"interactive automobile marketing mode is the innovation of traditional auto-mobile marketing mode. The connotation, concept, model, advantages and application of the marketing mode were analyzed. It concludes that the implementation of the marketing mode can improve the effi-ciency and accuracy of the automobile marketing.关键词
互联网+/营销模式/创新/研究Key words
Internet Plus/marketing mode/innovation/research分类
管理科学引用本文复制引用
刘宇,肖俊涛.."互联网+"互动式汽车营销模式研究[J].湖北汽车工业学院学报,2015,29(4):76-80,5.基金项目
湖北高校2015年省级大学生创新创业训练计划项目(201510525007) （201510525007）
