"慕课"的应用与《互动媒体营销》课程传授模式的变革OA北大核心
On the Application of "Massive Open Online Courses" and the Teaching mode Reform of the "Interactive Media Marketing" Course
"慕课"以其巨大的影响力渗透到高校课程领域,并以其深刻的品牌价值引发了课程传授模式的变革.开展"慕课"教学,教师需要树立全新的生本教学理念,合理定位师生角色,注重及时监控与反馈.在《互动媒体营销》课程中应用"慕课"形式,其关键是做好碎片化课程资源的统整,在实施中采取混合式教学模式,并采取碎片式命题方式,以提升教学效果.
Massive Open Online Courses (MOOCs) have permeated into the courses of higher education institutions through their enormous influence and have triggered the reform of the teaching mode through its profound brand value. For launching the MOOCs teaching, it is necessary for teachers to set up the new student-based teaching philosophy, reasonably position the roles of teachers and students, pay attention to monitoring and feedback timely. To apply MOOCs in the …查看全部>>
王援
吉林动画学院 长春,130012
社会科学
慕课互动媒体营销碎片化混合式教学模式
MOOCsinteractive media marketingfragmentaryblending teaching mode
《职业技术教育》 2015 (29)
47-49,3
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