巢湖学院学报2015，Vol.17Issue(6)：1-6,6.
基于营销管理中的试验设计和方差分析
AN ANALYSIS OF THE EXPERIMENT DESIGN AND VARIANCE BASED ON MARKETING MANAGEMNT
摘要
Abstract
In view of the advertisement modes and brands as the two factors that influence the mall sales, this paper aims to an-alyze the key factors affecting the mall sales by design of experiment targeted on the actual surveyed data, with the assistance of statistical software, and the analysis of one-way ANOVA and double factor variance.关键词
试验设计/单因素方差分析/双因素方差分析Key words
experiment design/one-way ANOVA analysis/analysis of double factor variance分类
管理科学引用本文复制引用
马永梅,张君敏,杜姚瑶..基于营销管理中的试验设计和方差分析[J].巢湖学院学报,2015,17(6):1-6,6.基金项目
安徽省大学生创新训练项目(项目编号:AH201310380038) （项目编号:AH201310380038）
巢湖学院重点科研项目(项目编号:XLZ-201002) （项目编号:XLZ-201002）
