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Game Theory Analysis on Seasonal Coupons from Business Perspective

L(U) Zheng-ying PAN Jian-du GU Feng

东华大学学报（英文版）2015，Vol.32Issue(5)：855-858,878,5.

L(U) Zheng-ying ¹PAN Jian-du ¹GU Feng¹

作者信息

1. Antai College of Economics & Management, Shanghai Jiao Tong University, Shanghai 200240, China
折叠

marketing strategy/game analysis/seasonal/mooncake coupons

marketing strategy/game analysis/seasonal/mooncake coupons

管理科学

L(U) Zheng-ying,PAN Jian-du,GU Feng..Game Theory Analysis on Seasonal Coupons from Business Perspective[J].东华大学学报（英文版）,2015,32(5):855-858,878,5.

National Natural Science Foundation of China (No.71572110) （No.71572110）

ISSN：1672-5220

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