计算机与数字工程Issue(12)：2279-2283,2287,6.DOI:10.3969/j.issn.1672-9722.2015.12.039
基于 O2M 全渠道零售的客户关系管理系统设计与实现
Design and Implementation of CRM System in Omni-channel Retailing
摘要
Abstract
With more and more retailers chaiming their strategic layout of omni‐channel retailing ,and the model of off‐line to mobile regarded as a shortcut to carry it out .According to the problem of managing various channel's customer in the transition process of online and offline coordinated development for retail enterprise ,a customer relationship management system is designed and implemented for omni‐channel retailing business .Firstly ,it described the omni‐channel retailing mod‐el and the corresponding IT supporting framework ,and then study the requirement of CRM based on the omni‐channel retai‐ling model .Finally ,the system according is designed and implemented to the requirement .Practice has proved that the sys‐tem has good scalability and stability .关键词
O2M/全渠道零售/客户关系管理/线上线下Key words
offline to mobile/omni-channel retailing/customer relationship management (CRM)/online and offline(O2O) Class Number TP393分类
信息技术与安全科学引用本文复制引用
祝衍军..基于 O2M 全渠道零售的客户关系管理系统设计与实现[J].计算机与数字工程,2015,(12):2279-2283,2287,6.基金项目
东莞市高等院校、科研机构科技计划一般项目（编号2014106101037）；东莞职业技术学院政校行企合作开展科研与服务项目（编号ZXHQ2014d010）。 （）
