台湾农业探索Issue(5)：19-22,4.DOI:10.16006/j.cnki.twnt.2015.05.005
基于4P 理论的新型农业经营模式发展策略研究
Strategy Research on the Development of New Agricultural Management Model on the Basis of 4Ps Theory
李光考 1林贵庆1
作者信息
- 1. 福建农林大学经济学院，福建 福州 350002
- 折叠
摘要
Abstract
The new agricultural management model is an important measure to accelerate rural reform and promote ag-ricultural modernization. From the perspective of 4Ps marketing strategy theory,this paper considered that there ex-isted some problems in the current agricultural management model,which included poor product quality,great fluctu-ation in prices,blocked circulation and weak promotion of agricultural products. Then,the countermeasures for es-tablishing a new model of agricultural management were put forward from the four aspects of product strategy,price strategy,place strategy and promotion strategy.关键词
4P 理论/新型农业/经营模式Key words
4Ps theory/new-type agriculture/management model分类
管理科学引用本文复制引用
李光考,林贵庆..基于4P 理论的新型农业经营模式发展策略研究[J].台湾农业探索,2015,(5):19-22,4.
