安徽工程大学学报Issue(6)：70-72,3.
碎片化语境下体育受众分化的行为特征分析
Characteristic analysis on sports audience differentiation under the fragmentated media environment
李静 1吴月红1
作者信息
- 1. 安徽工程大学 体育学院，安徽 芜湖 241000
- 折叠
摘要
Abstract
The development of fragmentated media environment has brought about the phenomenon of the sports audience differentiation.And a good mastery of the characteristics of differentiated audience behavios provides an important guides to the media.This article analyzes the behavior under the context of sports audience fragmentation,such as using mobile terminals,interactive media enhancements,read-ing time fragmentation,the rise of experiencing behavior.The paper intends to lead media to make better selection about dissemination of content and transmission to meet the demands of sports audience and promote media development.关键词
碎片化语境/体育受众/媒介需求/受众分化Key words
fragmentation context/sports aduience/media demand/audience differentiation分类
社会科学引用本文复制引用
李静,吴月红..碎片化语境下体育受众分化的行为特征分析[J].安徽工程大学学报,2015,(6):70-72,3.
