情报杂志Issue(12)：139-145,132,8.DOI:10.3969/j.issn.1002-1965.2015.12.026
我国“农民网商”的微观特征及问题分析*--基于对福建省某“淘宝镇”的调查
Micro Characteristics and Problems Reflected in the Development of Peasant E-businessman:A Case Study on an Alibaba's E-business Town in Fujian, China
摘要
Abstract
As the result of "Internet+" campaign and the major participant of rural e-commerce activities, the peasant e-businessman group expands very fast in recent years and e- business plays a major role in increasing the income of farmers, stimulating rural employ-ment and promoting local urbanization. Based on the field investigation in an Alibaba E-business Town, this paper analyzes the micro characteristics of peasant e-businessmen and the existing problems reflected in the expansion. It shows that peasant e-businessmen have personal characteristics of relatively high educational background, young age and short entry time;it also reveals the operational character-istics as of family-oriented, small-scale and simple tactics. Meanwhile, they are also confronted with the challenges such as a lack of pro-fessionalism, intense local competition, high logistics costs, single channel of funding collection and simple marketing strategies as well as limited inclusiveness of local policies. Finally, some targeted suggestions are put forward.关键词
农村电子商务/农产品电子商务/农民网商/互联网+Key words
rural e-commerce/e-commerce of agricultural products/peasant e-businessman/Internet+分类
管理科学引用本文复制引用
路征,张益辉,王珅,董冠琦..我国“农民网商”的微观特征及问题分析*--基于对福建省某“淘宝镇”的调查[J].情报杂志,2015,(12):139-145,132,8.基金项目
四川省哲学社会科学重点研究基地农村发展研究中心2014年度项目“国外社群经济发展及其对四川农村合作经济发展的启示”(编号:CR1419) （编号:CR1419）
四川大学中央高校基本科研业务费研究专项项目“社群经济理念下我国农村精准扶贫模式创新研究”(编号:skzx2015-sb24)。 （编号:skzx2015-sb24）
