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社会资本视角下的用户社交问答行为研究*--以知乎为例

张鹏翼 张璐

情报杂志Issue(12):186-191,199,7.
情报杂志Issue(12):186-191,199,7.DOI:10.3969/j.issn.1002-1965.2015.12.034

社会资本视角下的用户社交问答行为研究*--以知乎为例

Investigating Users' Social Q & A Behavior from a Social Capital Perspective:the Case of Zhihu

张鹏翼 1张璐1

作者信息

  • 1. 北京大学信息管理系 北京 100871
  • 折叠

摘要

Abstract

Users' social question-answering behavior may be influenced by several factors. This article aims to understand the relationship between social capital and social Q&A behavior. We applied Lin's Social Capital Theory and Uphoff’ s categorization of different types of social capital to analyze users' social Q&A behavior based on user roles:community member, questioner, and answerer. The data set con-tained 1952 user profiles, 176 questions, and 2133 answers. It is found that:Content-based contributions correlate with cognitive social capital and structural social capital, whereas social contributions correlate with structural social capital;The number of answers a questioner receives have no correlation with his or her social capital status, and the responses ( number of "votes") an answerer receives correlate weakly with the person's social capital;Archived "high-quality" answers are mostly from users with higher social capital. The accumula-tion of both of cognitive and structural self-made social capital is correlated to the amount of content-based and social contributions to the Q&A community. Self-made social capital seems to help the answers to receive more"Votes" slightly, but does not seem to help the users to attract more responses to their questions.

关键词

社交问答/社会资本/问答行为/知乎

Key words

social Q&A/social capital/Q&A behavior/zhihu

分类

社会科学

引用本文复制引用

张鹏翼,张璐..社会资本视角下的用户社交问答行为研究*--以知乎为例[J].情报杂志,2015,(12):186-191,199,7.

基金项目

教育部留学回国人员科研基金项目“通过虚拟社交网络的信息寻求行为研究”(编号:教外司留[2004]176号)资助 (编号:教外司留[2004]176号)

北京醒客工场项目“社区问答平台的群体认知形成研究”(编号:XK201409001)资助。 (编号:XK201409001)

情报杂志

OA北大核心CHSSCDCSSCICSTPCD

1002-1965

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