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"校企学融合"改革《房地产营销与策划》课堂教学

应佐萍 吴志华

高教学刊Issue(4):130-132,3.
高教学刊Issue(4):130-132,3.

"校企学融合"改革《房地产营销与策划》课堂教学

应佐萍 1吴志华2

作者信息

  • 1. 浙江建设职业技术学院,浙江 杭州 311231
  • 2. 绿城物业服务集团有限公司,浙江 杭州 310012
  • 折叠

摘要

Abstract

Classroom teaching is a key part of higher vocational education in fostering skilled high-tech talents, and is also the basic skill for every teacher. Based on the features of Real Estate Marketing And Project Planning course, this article analyzes the features of higher vocational classroom teaching, and explores an effective reform and practice of its classroom teaching with regard to the teaching contents, methods, and assessment by way of collaborat-ing schools with enterprises and teaching.

关键词

校企学融合/课堂教学/研究/实践

Key words

school-enterprise-teaching collaboration/classroom teaching/research/practice

分类

社会科学

引用本文复制引用

应佐萍,吴志华.."校企学融合"改革《房地产营销与策划》课堂教学[J].高教学刊,2016,(4):130-132,3.

基金项目

本文为浙江省2013年高等教育课堂教学改革项目(kg2013766)"《房地产营销与策划》课堂教学改革研究与实践"总结性成果 (kg2013766)

高教学刊

2096-000X

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