曲阜师范大学学报（自然科学版）Issue(1)：105-110,6.DOI:10.3969/j.issn.1001-5337.2016.1.105
基于网络游记的日照旅游形象感知研究
Research on Tourism Destination Image Perception of Rizhao Based on Network Travel Notes
郭丽丽 1秦志玉1
作者信息
- 1. 日照职业技术学院人文与旅游学院，276826，山东省日照市
- 折叠
摘要
Abstract
More and more tourists search for tourism destination information through the internet, they concern on the travel notes particularly.Tourism destination perception via the travel notes plays an important role in tourists decision-making.Based on other literatures and researchs,this paper discussed the network travel notes distributed on several famous web sites.with the help of software of ROST CM6. First of all,we got meaningful frequency characteristics,generated tag clouds and visualizing social net-work analysis diagram;and then explored deeply tourism destination image perception of Rizhao;finally, we summarized the problems,and put forward the corresponding countermeasures and suggestions in order to promote tourism development of Rizhao.关键词
网络游记/文本分析法/旅游形象感知/日照Key words
network travel note/content analysis/tourism destination image perception/Rizhao分类
管理科学引用本文复制引用
郭丽丽,秦志玉..基于网络游记的日照旅游形象感知研究[J].曲阜师范大学学报（自然科学版）,2016,(1):105-110,6.
