华东交通大学学报Issue(1)：61-68,8.
基于顾客选择行为的租赁车辆存量控制研究
Study on Inventory Control for Rental Cars Based on Customer Choice Behavior
摘要
Abstract
Taking revenue management theory and Logit model as starting points, the vehicle inventory level of car rental sites was studied. Customers’ preference and utility on consumption was obtained by a survey. Vari-able precision rough set method was used to simplify the factors that influence the choice of consumers on vehi-cle, then judgment matrix was established to calculate the weights of the remaining factors. Finally the probabili-ty of customer choice of rental cars was calculated, and protection level of car rental in leasing sites was then gained. This study showed that there were similar protection level results compared with the expected marginal revenue, which proved the efficiency of the proposed model, for it only needs to use the data sets of customer choice of rental cars to calibrate parameters without other prior information and probability distribution of cus-tomer choice. It finds the model can improve inventory control accuracy of car rental companies and realize flex-ible control.关键词
收益管理/汽车租赁/选择行为/存量控制/变精度粗糙集Key words
revenue management/car rental/choice behavior/inventory control/variable precision rough set分类
交通工程引用本文复制引用
杨亚璪,李鹏飞,陈坚,郝小妮..基于顾客选择行为的租赁车辆存量控制研究[J].华东交通大学学报,2016,(1):61-68,8.基金项目
国家自然科学基金项目（51308569）；重庆市教委自然科学技术研究项目（KJ120417）；山地城市交通系统与安全重庆市重点实验室开放基金项目 （）
