计算机应用与软件Issue(2)：223-226,306,5.DOI:10.3969/j.issn.1000-386x.2016.02.052
基于变异系数的双聚类算法及其在电信客户细分的应用研究
ON VARIATION COEFFICIENT-BASED BICLUSTERING ALGORITHM AND ITS APPLICATION IN TELECOMMUNICATION CUSTOMER SEGMENTATION
摘要
Abstract
To improve the refinement degree of traditional customer value segmentation method,we proposed the variation coefficient-based biclustering algorithm.The algorithm selects the variation coefficient as the similarity measurement,applies the heuristic greedy strategy,and by the way of iterating the rows’or columns’insertion and deletion,the algorithm mines the customer groups with similar local consuming behaviours from their consumption records.Taking the telecommunication customers segmentation in a certain Telecom as the example,we compared the performances of the proposed algorithm with k-means clustering algorithm.Experimental result indicated that the proposed algorithm has better ability of customer segmentation and stronger interpretable ability on customer behaviours.Therefore,it is more conducive to guiding the enterprises to develop differentiated marketing strategies.关键词
变异系数/客户细分/差异化营销/双聚类/K 均值Key words
Variation coefficient/Customer segmentation/Differentiated marketing/Biclustering/K-means分类
信息技术与安全科学引用本文复制引用
林勤,薛云,杨柏高..基于变异系数的双聚类算法及其在电信客户细分的应用研究[J].计算机应用与软件,2016,(2):223-226,306,5.基金项目
国家自然科学基金项目（71102146）；广东医学院面上基金项目（XK1330）；广东医学院青年基金项目（XQ1224）。 （）
