数字图书馆论坛Issue(2)：44-49,6.DOI:10.3772/j.issn.1673-2286.2016.2.007
基于信息图表的图书馆营销策略研究--以图书馆年度数据报告为例
The Marketing Strategy Based on Library Infographics:a Case of Library Annual Reports
摘要
Abstract
This paper analyzes and compares the annual data reports of six university libraries, and puts forward the design and marketing strategies of libraries’ annual report:to tel the story with a specific theme, express ideas directly and provide front-end customization;conduct three-dimensional marketing and drive for results. Afterwards, this paper points out that displaying libraries’ annual data reports by infographics and using new media platforms for marketing can effectively promote library services, enhance user viscidity and improve social reputation.关键词
用户数据/年度报告/信息图表/图书馆营销Key words
Patron Data/Annual Report/Infographics/Library Marketing分类
社会科学引用本文复制引用
陈俊杰,龚晓婷,肖铮,黄国凡..基于信息图表的图书馆营销策略研究--以图书馆年度数据报告为例[J].数字图书馆论坛,2016,(2):44-49,6.
