渭南师范学院学报Issue(4)：62-66,5.
产业融合视域下秦东文化旅游产业发展路径探析
The Analysis of the Route of Culture and Tourism Development in East Shaanxi from the Perspective of Industrial Convergence Field
摘要
Abstract
The convergence of tourism and cultural industry in the east part of Shaanxi Provence needs to draw domestic and foreign tourism development model, and then break the regional restriction of “One Scene One Region”. And the essence of tourist culture, based on natural landscape, in east Shaanxi is profound culture. In order to enhance the competitiveness of the tourism in-dustry, the tourism in east Shaanxi should take the industrial integration as the joint point, mine and integrate regional advantage tourism resources, enhance the promotion using a variety of modern marketing concepts and tools, and establish a tourism brand with regional influence.关键词
秦东文化/旅游产业/产业融合Key words
east Shaanxi culture/tourist industry/industrial convergence分类
管理科学引用本文复制引用
马素英..产业融合视域下秦东文化旅游产业发展路径探析[J].渭南师范学院学报,2016,(4):62-66,5.基金项目
陕西省社会科学基金项目:秦东农村新型合作经济组织---现代农业产业园发展路径研究(13D197) （13D197）
渭南师范学院教育教学改革研究项目:旅游管理专业校企合作培养人才研究与实践( JG201521) （ JG201521）
