安顺学院学报2016，Vol.18Issue(1)：112-114,3.
高校广告资源开发略论
Research on Development of College Advertising Resource
摘要
Abstract
With the era of the popularization of higher education ,college advertising resources is a hot topic to colleges and enterprises .In this paper ,by the definition on college advertising resources and its a-nalysis of necessity and feasibility ,we put forward the development of college"non-mainstream"advertising resources ,discover their invisible advertising resources ,and establish a campus media organization ,etc . Also ,we indicate some problems that should be paid attention to ,and provide reference for the colleges and universities ,advertisers and other reference .关键词
广告资源/高校/开发Key words
advertising resources/college/development分类
管理科学引用本文复制引用
许振波..高校广告资源开发略论[J].安顺学院学报,2016,18(1):112-114,3.基金项目
2013年安徽省教育厅教研课题"应用型本科广告学专业实验实训项目的开发与优化研究"(课题编号:2013jyxm248)中期成果. （课题编号:2013jyxm248）
