海洋开发与管理Issue(1)：103-108,6.
基于 AHP－SWOT 分析法的海商文化产业发展研究--以宁波地区为例
On the Development of Sea Merchant Cultural Industry Based on AHP-SWOT:Taking Ningbo as Example
摘要
Abstract
Sea merchant culture is the product of coastal economy and maritime commercial transaction, which represents the regional characteristic culture of China′s coastal cities.Ningbo,one of the initial ports of maritime Silk Road,not only conserves its historic signet,but also converged maritime spirit. Ningbo had focused on the development of cultural industry to inheritance sea merchant culture.This pa-per analyzed the situation of internal and external environments of Ningbo sea merchant cultural industry by using the combined SWOT and AHP and progressive reasoning approach to quantify the weight of each affecting factors.According to this analysis,it could provide a basis of developing strategy and mode of sea merchant cultural industry.关键词
海商文化/AHP-SWOT分析法/文化产业化Key words
Sea merchant culture/Cultural industry/AHP-SWOT analysis分类
海洋科学引用本文复制引用
王倩,韩兴勇..基于 AHP－SWOT 分析法的海商文化产业发展研究--以宁波地区为例[J].海洋开发与管理,2016,(1):103-108,6.
