情报杂志2016，Vol.35Issue(1)：161-166,6.DOI:10.3969/j.issn.1002-1965.2016.01.028
信息隐私关注对用户使用社交媒体的影响*--“隐私驳论”的中国情境分析
Impact of Concern for Information Privacy on Behavioral Intention to Use Social Media-Analysis of "Privacy Paradox" in China
摘要
Abstract
Purpose/Significance]Exploring "privacy paradox" in China's context has a guiding significance for personal information protection, but has yet to be explained by theory. [ Method/Process] This study builds structural equation models of impact of concern for information privacy on behavioral intention based on the Theory of Concern for Information Privacy and Technology Acceptance Model. Choosing WeChat as the study object, based on questionnaire data of 427 valid respondents, the models are validated using SPSS and A-MOS. [ Result/Conclusion] The results indicate that user's concern for information privacy does not have a direct negative impact on user 's behavioral intention, but has significant moderating effects on the impact of perceived usefulness and perceived enjoyment on user's be-havioral intention.关键词
社交媒体/信息隐私关注/使用意向/隐私驳论Key words
social media/concern for information privacy/intention to use/privacy paradox分类
社会科学引用本文复制引用
张会平,易可,汤志伟..信息隐私关注对用户使用社交媒体的影响*--“隐私驳论”的中国情境分析[J].情报杂志,2016,35(1):161-166,6.基金项目
国家社会科学青年基金项目“协作知识建构视角下虚拟社会管理创新研究”(编号:12CGL089) （编号:12CGL089）
中央高校基本科研业务费基础研究项目“公共政策网络参与的博弈互动机制研究”(编号:ZYGX2013J140)。 （编号:ZYGX2013J140）
