巢湖学院学报2016，Vol.18Issue(1)：83-86,160,5.
凤凰涅槃--从“老凤祥”的重生探讨国字号老品牌的振兴
PHOENIX NIRVANA-DISCUSSION ON THE REVITALIZATION OF CHINA'S TIME-HONORED BRANDS FROM"LAO FENGXIANG"REBIRTH
周洪波1
作者信息
- 1. 巢湖学院文学传媒与教育科学学院，安徽 巢湖 238000
- 折叠
摘要
Abstract
With the appearance of new generations of products, many once popular old brands are declining. The reason is that the vast majority of old brands update products too slowly, employ obsolete marketing ideas and lack publicity. The conse-quence of these problems is the country's old brands find it difficult to adapt to the new era of commodity economy. This paper starts with the well-known time-honored Chinese brand"Lao Fengxiang", which is developing with a good momentum, and an-alyzes how"Lao Fengxiang", with a history of a hundred years, could still stay vibrant and keep up innovation in the modern e-conomic stage, in order to put forward suggestions and views for the development of other time-honored Chinese brands.关键词
“老凤祥”/国字号老品牌/传承/创新Key words
Lao Fengxiang/China's time-honored brands/development/innovation分类
管理科学引用本文复制引用
周洪波..凤凰涅槃--从“老凤祥”的重生探讨国字号老品牌的振兴[J].巢湖学院学报,2016,18(1):83-86,160,5.
