计算机应用与软件2016，Vol.33Issue(3)：109-113,5.DOI:10.3969/j.issn.1000-386x.2016.03.024
基于社交网络的 MMORPG 玩家流失分析与预测
CHURN ANALYSIS AND PREDICTION FOR SOCIAL NETWORK-BASED MMORPG PLAYERS
丁军 1高大启 1薛程元 1陈小红2
作者信息
- 1. 华东理工大学信息科学与工程学院 上海 200237
- 2. 盛大游戏数据中心 上海 201203
- 折叠
摘要
Abstract
For the problem of analysing and predicting players churning in MMORPG (Massive Multiplayer Online Role-playing Game), we built a churn analysis model using Cox proportional hazard model to study the factors of players churning,and to predict the churning as well.Specifically,we analysed the impacts of social networks features of players in the game (players’friendships,secondary degree friendships and chats between friends)on players’churning behaviours.Experiments on the game of “Stars Variation”of SDO showed that the social networks the players located in game significantly affected the churning behaviours of players,and could improve the effect of prediction.In comparison with support vector machine,Logistic regression and naive Bayes,the Cox model is proved more suitable for the players churn prediction task.关键词
流失分析/流失预测/Cox回归/社交网络/在线角色扮演游戏Key words
Churn analysis/Churn prediction/Cox regression/Social networks/MMORPG分类
信息技术与安全科学引用本文复制引用
丁军,高大启,薛程元,陈小红..基于社交网络的 MMORPG 玩家流失分析与预测[J].计算机应用与软件,2016,33(3):109-113,5.
