林业经济问题2016，Vol.36Issue(1)：65-71,7.DOI:10.16832/j.cnki.1005-9709.2016.01.012
森林认证标识认知影响因素的实证分析*--基于北京市488名消费者的调查
An Empirical Analysis on the Factors Influencing the Cognitive to the Forest Certification Mark---Based on Survey of 488 Consumers in Beijing
摘要
Abstract
Based on the survey of 488 consumers of Beijing from the August to the October in 2014, this paper uses binary dependent variable Logistic regression models to study the factors which influ-ence the cognitive to the forest certification mark. The result shows that customers' profession,the cognition to China's forest conditions,the information channel and the trust for general identification marks are the main factors influencing the consumers' cognition to the forest certification mark. At the end,according to the results, this paper puts forward some suggestions to improve the level of consumer's perception and the degree of trust to the forest certification mark,such as giving more pub-licity of the forest certification and its mark,making full use of various publicity channels to promote the forest certification and its mark,enhancing people's awareness of forest resources crisis,organi-zing more activities to protect forest resources,exploring actively the domestic market of forest certifi-cation products,increasing the supervision and management of forest certification products,and rai-sing the awareness of environmental protection, green consumption consciousness and responsibility consciousness for consumers ourselves.关键词
森林认证标识/认知/影响因素/Logistic模型/北京市Key words
forest certification mark/cognition/influencing factors/Logistic model分类
管理科学引用本文复制引用
田明华,刘智丹,王富炜,王铭子,柴梅..森林认证标识认知影响因素的实证分析*--基于北京市488名消费者的调查[J].林业经济问题,2016,36(1):65-71,7.基金项目
教育部人文社会科学研究一般项目(13YJA790106)、北京林业大学国家级大学生创新创业训练计划项目( G201410022031) （13YJA790106）
