心理科学进展2016，Vol.24Issue(3)：351-355,5.DOI:10.3724/SP.J.1042.2016.00351
风险回避行为中的“红色图形效应”
Red graphical effect in risk avoidance behavior
摘要
Abstract
Previous studies have demonstrated an obvious graphical effect in the field of risk avoidance such that graphical formats could convey more effective risk information than numerical formats. However, those studies only present risk information in gray or black. Moreover, some studies have indicated that red, relative to blue and other colors, can induce stronger avoidance behavior. Based on these considerations, the present study aimed to explore graphical effect in the different colors (i.e., red and blue). The results showed that participants in the red condition, compared with those in the blue condition, exhibited stronger risk avoidance behavior. Furthermore, the strength of graphical effect was stronger in the red than blue conditions. This finding reflected that color could moderate graphical effect, which was named "red graphical effect". Thus, it is proposed that the red color, as a kind of warning color, can elicit stronger risk avoidance and enhanced graphical effect.关键词
颜色/红色/图形效应/风险回避/图形表征Key words
color/red/graphical effect/risk avoidance/graphical displays分类
社会科学引用本文复制引用
李晓明,和平,刘林英..风险回避行为中的“红色图形效应”[J].心理科学进展,2016,24(3):351-355,5.基金项目
湖南省哲学社会科学基金(13YBA220)资助。 （13YBA220）
