运筹与管理2016，Vol.25Issue(1)：15-24,10.DOI:10.12005/0rms.2016.0003
考虑双边服务水平的网购服务供应链协调契约
Online Shopping Service Supply Chain Coordination Contract Considering Bilateral Service Level
摘要
Abstract
In this paper , service quality coordination mechanism is studied in a two-layer service supply chain that consists of one online store and one TPL with the market demand dependent on their service levels .Service decisions are compared and analyzed in two different scenarios:decentralized decision and centralized decision . And then the limitations of the traditional price-only contract in the first scenario are pointed out .Considering the scenario of centralized decision as a benchmark , we propose a revenue sharing contract ( RSC ) as a method to coordin ate the decentralized supply chain and give the conditions and limitations of the contract to realize supply chain coordination .The results show that the RSC can motivate both online store and TPL to improve service lev-el and realize service supply chain coordination .Moreover , the result shows that basic service levels of all mem-bers have a positive influence on their service decision in the two scenarios , and the effect is greater in the sec-ond scenario .However , the results also show that service congestion effect may appear due to the shortage of the service capacity of TPL , which may decrease the efficiency of the service system .Finally, the numerical analysis proves the effectiveness of the RSC and the sensitivity analysis is made for the main parameters of our models .关键词
网购服务供应链/双边服务水平/供应链协调/协调契约Key words
online shopping service supply chain/bilateral service level/supply chain coordination/coordina-tion contract分类
管理科学引用本文复制引用
秦星红,苏强,李贵萍..考虑双边服务水平的网购服务供应链协调契约[J].运筹与管理,2016,25(1):15-24,10.基金项目
国家自然科学基金重大项目（71090404）；国家自然科学基金重点项目 （）
