运筹与管理2016，Vol.25Issue(1)：231-237,7.DOI:10.12005/orms.2016.0029
网络平台企业合作的定价机制研究--基于多归属情形
Pricing Mechanism of Network Platform Cooperation---Based On Multi-homing Users
摘要
Abstract
Taking the trend of growing network platform of cooperation between enterprises as the background ,the paper analyzes the effect of the cooperation on the pricing strategy in the two-sided market .Under the assumption of bilateral multiple home users ,considering the fact that inter-industry platform cooperation can improve the us-ers’ intrinsic benefit,the study establishes a bilateral user multi homing duopoly competition model .Through the model, we can analyze the effect of enterprises participating in the cooperation and non-cooperation on the pri-cing, and further discusses what influences cross network externalities , platform differences and marginal cost have on the equilibrium pricing strategy .The paper indicates that with multi-homing users , the platforms tend to make strict symmetric strategy, which belongs to the symmetric equilibrium .Besides, the study also shows that cross network externalities , platform differences and marginal cost can have different influences on the platform depending on whether they participate in the cooperation .关键词
双边市场/平台合作/多归属/Hotelling 模型/定价机制Key words
two-sided market/platform cooperation/multi-homing/hotelling models/pricing mechanism分类
管理科学引用本文复制引用
张千帆,于晓娟,张亚军..网络平台企业合作的定价机制研究--基于多归属情形[J].运筹与管理,2016,25(1):231-237,7.基金项目
教育部人文社会科学研究规划基金“网络平台企业间的竞合博弈及协调机制研究”（14YJA630091）；湖北省科技厅软科学研究专项资助项目 （）
