情报杂志2016，Vol.35Issue(2)：145-150,6.DOI:10.3969/j.issn.1002-1965.2016.02.026
社会比较视阈下的微信朋友圈影响度研究
A Study on Wechat Moment Impact under Social Comparison Perspective
摘要
Abstract
Purpose/Significance]With Wechat plays increasingly important role in college students' lives, Wechat Moment is getting more and more influential. Researches on the Wechat Moment's impact from the social comparative perspective provide a new view for ex-ploring the mobile internet community. [ Method/Process] Taking students of a university as questionnaire objects, we use questionnaire method and SPSS19. 0 data analysis method to explore the relationship between social comparison motivation and the impact of Wechat Moment. [ Result/Conclusion] The results show that college students‘ self-satisfaction and self-improvement motivation have a positive influence on the Wechat Moment‘s impact. College students’ social comparison tendency has regulation on the strength of comparison motivation and Moment's impact. The study provides valuable evidences for college psychological health education and social psychologi-cal agency consultation.关键词
微信朋友圈/社会比较动机/社会比较倾向/大学生Key words
Wechat Moment/social comparison motivation/social comparison tendency/college students分类
社会科学引用本文复制引用
周晔,郭雅倩..社会比较视阈下的微信朋友圈影响度研究[J].情报杂志,2016,35(2):145-150,6.基金项目
北京市教工委首都大学生思政教育一般项目“基于微信平台的‘正能量’的传导机制研究”(编号:BJSZ2015YB12) （编号:BJSZ2015YB12）
教育部新世纪人才项目“网络社会与大学生价值观塑造”(编号:NCET-10-0264) （编号:NCET-10-0264）
北京市教工委首都大学生思政教育一般项目“新媒体时代90后大学生人际交往模式研究”(编号:BJSZ2014YB14)。 （编号:BJSZ2014YB14）
