情报杂志2016，Vol.35Issue(2)：157-162,6.DOI:10.3969/j.issn.1002-1965.2016.02.028
微信公众号信息传播热度的影响因素实证研究
A Study on Influential Factors of Wechat Public Accounts Information Transmission Hotness
摘要
Abstract
Purpose/Significance] In this paper, research is conducted on WeChat for analyzing the influencing factors of WeChat public accounts' information dissemination, which could be good references for WeChat marketing and network supervision. [ Method/Process] Based on analyzing users' information dissemination behavior in online social networks and building the WeChat information dissemination network structure diagram, an empirical study on some influencing factors of Wechat Public Accounts' information dissemination is con-ducted. [ Result/Conclusion] The analytical results show that, the popularity of articles in WeChat public accounts is related to the article title, time of pushing and feature of article title to some extent, but is weakly related to the frequency of pushing, and the articles gain their popularity through surge-increase.关键词
微信/微信公众号/社群网络/信息传播/生命周期曲线Key words
WeChat/Wechat public accounts/community network/information dissemination/life cycle curve分类
社会科学引用本文复制引用
方婧,陆伟..微信公众号信息传播热度的影响因素实证研究[J].情报杂志,2016,35(2):157-162,6.基金项目
国家自然科学基金青年基金项目“移动社交媒体信息互动中道德风险信息的扩散机理研究”(编号:71503188)研究成果之一。 （编号:71503188）
