中国药业2016，Vol.25Issue(4)：6-7,8,3.
我国药品广告管理现状及问题分析
Analysis on the Current Situation of Illegal Drug Advertising in China
杨悦 1杨世民2
作者信息
- 1. 西安交通大学第一附属医院，陕西 西安 710061
- 2. 西安交通大学药学院，陕西 西安 710061
- 折叠
摘要
Abstract
Objective To reflect the current situation of drug advertising control in China,to find out the existing problems,and to pro-pose suggestions on drug advertisement control. Methods The illegal drug advertising during 2014-2015 was collected. The content analysis,secondary analysis and comparative analysis methods were adopted to evaluate the drug advertising control. Results The liter-ature research,annual number of illegal drug advertisement increased year by year. An advertisement for medicines should not in any way contain any unscientific assertions or assurances in terms of efficiency or uses. The problems like expansion of the treatment effi-ciency or curative rate still existed. Conclusion It is still an essential issue to strengthen the management of drug advertising con-trol. We suggest that the laws and regulations concerned drug advertising control should be improved;the drug advertising regulatory de-partments should be unified;the penalties for violations of the law should be aggravated;the management of publishing media should be strengthened;the supervision of illegal websites should be intensified.关键词
药品广告/现状/管理/分析Key words
drug advertising/current situation/control/analysis分类
医药卫生引用本文复制引用
杨悦,杨世民..我国药品广告管理现状及问题分析[J].中国药业,2016,25(4):6-7,8,3.
