中国药业2016，Vol.25Issue(6)：18-19,20,3.
试论我国网上药店经营模式
Business Model of Online Pharmacies in China
靳晋 1陈玉文1
作者信息
- 1. 沈阳药科大学工商管理学院，辽宁 沈阳 110016
- 折叠
摘要
Abstract
Objective To provide reference for the development of pharmaceutical e-commerce. Methods The business models of the existing online pharmacies were analyzed and their merits and defects were summarized. Results The existing online pharmacies were not only the traditional model of the internet business,but also the emergence of a lot of new business model such as the O2O model. Conclusion The business model of online pharmacies in China has several traditional business model,and it also has the specificity of drug sales.关键词
医药电商/互联网/电子商务/O2OKey words
pharmaceutical electronic commerce/internet/electronic commerce/O2O分类
医药卫生引用本文复制引用
靳晋,陈玉文..试论我国网上药店经营模式[J].中国药业,2016,25(6):18-19,20,3.
