包装学报2016，Vol.8Issue(2)：71-76,6.DOI:10.3969/j.issn.1674-7100.2016.02.014
视频广告中的“多感”视觉表达
“Multi-Sense”Visual Expression in Video Advertisements
李湘皖1
作者信息
- 1. 深圳信息职业技术学院 数字媒体学院，广东 深圳 518172
- 折叠
摘要
Abstract
“Multi-sense” visual expression in commercial ads could deliver the commodity’s features and effects by integrally appealing to all kinds of human senses like smelling, hearing, taste and touching. The commodity’s image produced by this“multi-sense” visual expression could emotionally influence the audiences by deeply impressing them to arouse their purchasing desires. Examples of visual language delivery of“multi-sense” commercial ads such as Mon-ster headphone, Fage nonfat Greek yogurt, Samsung mobile phones, Impalpable perfume and Toshiba LED light bulbs were analyzed in the positioning of different selling points with the effects achieved.关键词
视频广告/“多感”/视觉表达Key words
video advertisement/“multi-sense”/visual expression分类
社会科学引用本文复制引用
李湘皖..视频广告中的“多感”视觉表达[J].包装学报,2016,8(2):71-76,6.
