摘要
Abstract
Since the partner of KPCB venture capital company in America, John Doerr, in 2011 proposed the concept of SoLoMo which integrates Social, Local and Mobile, this new concept of marketing has become one of the world's most hotly discussed topics in recent years. This article studies domestic articles on SoLoMo marketing from 2011 to 2015 based on the content analysis method. The selected articles are classified and sorted out from three aspects: research on current situation and trend, research on model construction and research on specific ap-plication. Summary and prospect of this research area is made by studying the existing relevant articles, aiming at providing some reference for future researchers.关键词
SoLoMo/营销/内容分析法/研究综述Key words
SoLoMo/Marketing/Content Analysis Method/Research Review分类
管理科学
