南京师大学报（自然科学版）2016，Vol.39Issue(1)：108-116,9.DOI:10.3969/j.issn.1001-4616.2016.01.019
事件旅游城市居民分类及影响因素研究——以常州花博会为例
Segmentation and Influential Factors of Residents in an Event Tourism Host City ——A Case Study of China Flower Expo in Changzhou
摘要
Abstract
It hasn't been discussed more about segmentation and influential factors of residents in an event tourism host city until now. Based on a questionnaire survey on event tourism host city,taking 2013 China Flower Expo in Changzhou as an example,such research techniques as factor analysis,K-means cluster,multinomial logistic regression,crosstabs and non-structural in-depth interviews are employed on segmentation and influential factors of host city. The results show that host city residents are classified into indifferent supporters,ambivalent supporters,rational supporters and enthusiastic supporters. Significant influential factors of residents'segmentation are gender,age and residence time,the degree related to tourism,residence area. Furthermore,this paper provides a thorough analysis to formation mechanism beyond segmentation of host city residents. Identifying residents groups with different characteristics can minimize the potential negative impact and maximize the support degree of residents,which has a certain influence on success of event tourism.关键词
事件旅游/旅游影响感知/居民分类/影响因素Key words
event tourism/residents'perceptions on tourism impacts/segmentation of resident/influential factors分类
管理科学引用本文复制引用
陈晓艳,黄震方,胡小海,张子昂..事件旅游城市居民分类及影响因素研究——以常州花博会为例[J].南京师大学报（自然科学版）,2016,39(1):108-116,9.基金项目
国家自然科学基金(41271149、41301145)、教育部人文社科青年基金(14YJCZH228)、江苏省教育厅2013年度高校哲学社会科学基金指导项目(2013SJD630066)、2015年江苏省普通高校研究生科研创新计划资助项目(KYLX150747). （41271149、41301145）
