摘要
Abstract
With the increasingly fierce competition in tourism industry, how do resource-based cities enhance tourist city brand and how to improve the competitiveness of the tourism industry has become the focus of the designers. Taking the coal Datong as the breakthrough points, from the angle of visual communication design, the article tries to explore visual image of the tourist city brand to establish the basic method and apply it to the shaping of Datong city tourism image, in order to realize the transformation of city image of Datong.关键词
煤炭城市/旅游城市/品牌视觉形象设计/大同Key words
The coal city/Tourist city/Brand visual image design/Datong分类
轻工纺织
