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社交媒体用户自我表露的影响因素分析

谢新洲 安静

出版科学2016,Vol.24Issue(1):10-14,5.
出版科学2016,Vol.24Issue(1):10-14,5.

社交媒体用户自我表露的影响因素分析

Analysis of the Inlfuencing Factors on Social Media Users’ Self-disclosure

谢新洲 1安静1

作者信息

  • 1. 北京大学新媒体研究院,北京,100871 北京大学新闻与传播学院,北京,100871
  • 折叠

摘要

Abstract

Social media users’self-disclosure is studied in this article. Scale is developed based on Social Information Model (SIM),Reducing Clue Theory (RCT) and Social Identity Model of Deindividuation Effects (SIDE),to explore the status of users’self-disclosure in social media. Self-disclosure can be divided into 6 dimensions built on factor analysis,they are information on social property,daily interest,study and work, attitude, personality and personal privacy. Demographics of social media users is used as independent variable to explore its impact on self-disclosure. We found that women are more inclined to disclose themselves online, while the level of education also has a significant effect on the degree of self-disclosure.

关键词

社交媒体/用户行为/自我表露

Key words

Social media/Users’behavior/Self-disclosure

分类

社会科学

引用本文复制引用

谢新洲,安静..社交媒体用户自我表露的影响因素分析[J].出版科学,2016,24(1):10-14,5.

基金项目

本文系国家自然科学基金项目“社会化媒体用户行为模式及管理机制研究(71273018)阶段性成果。 ()

出版科学

OA北大核心CHSSCDCSSCI

1009-5853

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