出版科学2016，Vol.24Issue(1)：72-76,5.
从需求价格弹性看我国图书定价的错位现象
The Dislocation Phenomenon of Chinese Book Pricing from Price Elasticity of Demand Perspective
摘要
Abstract
This paper bases on the theory of price elasticity of demand, and analyzes the different price elasticity of demand and its pricing strategies of General books, Education books and Professional books in Chinese briefly, and then empiricaly discusses the pricing of Chinese General books and Professional books. This paper also compares the pricing of these two books abroad, and the result shows that the book pricing in China has obvious dislocation problem.关键词
需求价格弹性/图书定价/实证分析/对比分析/价格错位Key words
Price elasticity of demand/Book pricing/Empirical analysis/Price dislocation分类
社会科学引用本文复制引用
曾元祥,冯明,殷梦羚..从需求价格弹性看我国图书定价的错位现象[J].出版科学,2016,24(1):72-76,5.基金项目
本文系国家社科基金重大项目“健全现代文化市场体系的理论与实践研究”（12&ZD025）的研究成果之一。 （）
