出版科学2016，Vol.24Issue(1)：86-89,4.
浅析台湾电子书平台的运营特色和创新实践--以台湾电子书店Readmoo平台为例
Analysis on Operational Characteristics and Innovative Practice of Taiwan E-book Platforms
杨扬 1孔少华1
作者信息
- 1. 清华大学新闻与传播学院，北京，100084 中央财经大学文化与传播学院，北京，100083
- 折叠
摘要
Abstract
E-book industry is a newly‐emerging model in the information society, and it shows a great potential for development in recent years. E-book industry in Taiwan lacks abundant resources for growing, so it only has a narrow market size. In this sense, E-book industry in Taiwan is difficult to achieve scale effect in development. In response to this situation, the e-book platforms in Taiwan take the direction of“innovation”,“experience”and“socialization”for furthering development, which is committed to enriching the content of electronic publications, enhancing platforms’service quality, fostering readers’interests and expanding electronic publishing market. This paper takes the platform Readmoo’s managerial experience as an example, and analyzes the innovative practice and operating philosophy of Taiwan e-book platforms.关键词
电子书/新媒体/社群化/出版产业Key words
E-Book/New media/Community/Publishing industry分类
社会科学引用本文复制引用
杨扬,孔少华..浅析台湾电子书平台的运营特色和创新实践--以台湾电子书店Readmoo平台为例[J].出版科学,2016,24(1):86-89,4.
