工业工程2016，Vol.19Issue(2)：33-37,94,6.DOI:10.3969/j.issn.1007-7375.2016.02.006
不同公平关切下的供应链定价决策分析
Pricing Decisions of Supply Chain under Different Fairness Concern
摘要
Abstract
In order to compare the pricing strategies and profits in a two-level supply chain based on abso-lute fairness concern and relative fairness concern of the retailer, the Stackelberg game model is estab-lished.Then, the optimal pricing strategies and profits are obtained through the converse solution method. The results show that the retailer' s fairness concern does not affect his pricing strategy, but will weaken the manufacturer' s wholesale price under two fairness concern situations.Therefore, the retailer gets more profit of supply chain than in fairness neutral situation.In addition,influenced by the retailer' s fairness concern level, the manufacturer ' s wholesale price and the members ' profits show obvious segmented differences under two fairness concern situations.关键词
公平关切/供应链/定价决策/Stackelberg博弈Key words
fairness concern/supply chain/pricing-decision/Stackelberg game分类
管理科学引用本文复制引用
林强,覃燕红..不同公平关切下的供应链定价决策分析[J].工业工程,2016,19(2):33-37,94,6.基金项目
重庆市教委科学技术研究资助项目( KJ1400909) （ KJ1400909）
