运筹与管理2016，Vol.25Issue(2)：24-35,12.DOI:10.12005/orms.2016.0040
需求预测更新条件下两阶段电子商务供应链契约协调
Contract Coordination of Two-stage E-commerce Supply Chain Under the Demand Forecast with Information Updating
摘要
Abstract
This paper develops a supply chain model with the two-stage of B2C and C2B in life cycle under demand forecast with information updating based on Bayesian and the result shows that the single contract cannot coordinate the supply chain.The coordination mechanism of supply chain with price discount contract of supplier and commitment order of retailer are designed on the bases, and it proves that two-stage supply chain coordina-tion mechanism can realize the Pareto improvement.A numerical example shows the effectiveness of the two-stage contract coordination mechanism, and the supply chain contract parameters to achieve perfect coordination are not always in the Pareto collection; the Nash equilibrium between retailer and supplier is achieved through negotiation because of the different optimal contract parameters.关键词
供应链/契约协调/需求预测/电子商务Key words
supply chain/contract coordination/demand forecast/e-commerce分类
管理科学引用本文复制引用
李健,史浩..需求预测更新条件下两阶段电子商务供应链契约协调[J].运筹与管理,2016,25(2):24-35,12.基金项目
教育部人文社会科学研究规划基金资助项目（11YJA630046）；天津市经信委资助项目（2010-KT-009（2））；天津市高等学校创新团队培养计划资助 （）
