重庆工商大学学报（自然科学版）2016，Vol.33Issue(3)：18-24,7.DOI:12.3969/j.issn.1672-0598.2016.03.003
权力感对印象产品购买意愿的影响
The Effect of the Sense of Power on the Purchase of Impressed Products
摘要
Abstract
This article aims to investigate the effect of the sense of power on the purchase of impressed products and its corresponding mechanism,and tests the research hypothesis by hierarchical regression and grouping regression on 331 valid sample data.The results show that the consumers with high power are more inclined to purchase impressed product,that this power effect only exists in non-lux-ury goods,and that the type of products plays a moderating role.Finally,the implications,limitations and directions for future research are provided.关键词
权力感/印象产品/购买意愿/选择性注意Key words
sense of power/impressed product/purchase intention/selective attention分类
管理科学引用本文复制引用
王春晓,洪茹燕..权力感对印象产品购买意愿的影响[J].重庆工商大学学报（自然科学版）,2016,33(3):18-24,7.基金项目
南京大学研究生科研创新基金项目（2014CW04）；浙江省自然科学基金项目 （）
