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城市居民有机食品认知度的影响因素分析--基于福州消费者的调查

黄艳 王文烂 许小湖 冯胜

台湾农业探索Issue(2):19-23,5.
台湾农业探索Issue(2):19-23,5.DOI:10.16006/j.cnki.twnt.2016.02.005

城市居民有机食品认知度的影响因素分析--基于福州消费者的调查

Influencing Factors of Urban Residents’Recognition of Organic Food---Based on the Survey of Consumers in Fuzhou

黄艳 1王文烂 1许小湖 1冯胜1

作者信息

  • 1. 福建农林大学经济学院,福建 福州 350002
  • 折叠

摘要

Abstract

Nowadays,the consumers have insufficient understanding of organic food and are easy to get confused on organic food,which results in the confusion of organic food market and the consumers’low trust in organic food. By taking the urban residents in Fuzhou as the main respondents and selecting the variables such as age,educational level and profession,the binary logistic model was established to analyze the factors affecting consumers’recognition of or-ganic food. Then,based on the research results,the corresponding countermeasures were put forward.

关键词

有机食品/认知度/城市居民

Key words

organic food/recognition/urban resident

分类

管理科学

引用本文复制引用

黄艳,王文烂,许小湖,冯胜..城市居民有机食品认知度的影响因素分析--基于福州消费者的调查[J].台湾农业探索,2016,(2):19-23,5.

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OACHSSCD

1673-5617

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