情报杂志2016，Vol.35Issue(6)：70-74,143,6.DOI:10.3969/j.issn.1002-1965.2016.06.013
“网络意见领袖人”与“网络意见领袖帖”的概念及内涵分析
Analysis of Concept and Connotation of "Network Opinion Leader" and"Network Opinion Leader Post"
摘要
Abstract
Purpose/Significance] Internet opinion leaders lead the public opinion in cyberspace in two ways:one of them is to recon-struct the individualˊremarks based on his identity attributes, the other is based on the recognition of speech itself without regard to the i-dentity of speech provider. The concept of network opinion leaders is still unclear. This study is to distinguish opinion leader from opinion leader posts. [ Method/Process] It provides connotation and denotation about network opinion leaders, defines the concept of "opinion leader", and discusses his influence on the Internet public opinion and the social influence thereafter. It also makes clear the concept of"network opinion leader post", and presents the positive significance of it. On the basis of the distinction analysis, the fuzzy nature, inte-gration and transformation of the two concepts are explored. [ Result/Conclusion] It is found that the "network opinion leader" and the"network opinion leader post" have their own advantages and disadvantages respectively, requiring to be treated differently, and we should use them reasonably to guide public opinion more effectively.关键词
意见领袖/网络意见领袖人/网络意见领袖帖/身份认同/网络舆论Key words
opinion leader/network opinion leader/network opinion leader post/identity/network public opinion分类
社会科学引用本文复制引用
祝阳,张汝立..“网络意见领袖人”与“网络意见领袖帖”的概念及内涵分析[J].情报杂志,2016,35(6):70-74,143,6.基金项目
北京市社会科学基金项目“突发性公共事件中网络的放大效应研究”(编号:15SHB022)的研究成果之一 （编号:15SHB022）
北京市教工委首都大学生思政教育一般项目“基于微信平台的正能量的传导机制研究”(编号:BJSZ2015YB12)的研究成果之一。 （编号:BJSZ2015YB12）
