巢湖学院学报Issue(2)：98-102,5.
消费心理引导下的农产品包装设计元素分析
THE ANALYSIS OF THE PACKING DESIGN OF AGRICULTRAL PRODUCTS GUIDED BY CONSUMER PSYCHOLOGY
摘要
Abstract
From the perspective of modern people's consumer psychology, the article analyzes the concept of the packaging de-sign of modern agricultural products according to packaging visual design and structural design. It puts forward that the con-sumer psychology has the guiding function on packaging design of modern agricultural products and the design should meet the changing consumer psychology to improve the market competitiveness of enterprises.关键词
消费心理/农产品包装/艺术设计Key words
consumer psychology/the packaging of agricultural products/artistic design分类
社会科学引用本文复制引用
苏文婷..消费心理引导下的农产品包装设计元素分析[J].巢湖学院学报,2016,(2):98-102,5.基金项目
安徽省高等学校省级教学研究重点项目 （）
